The key to succeeding in business is to make the right move before anyone else does, then you need to be ahead of the times for long enough that you finally set the time.
Take Google, for instance — Google no longer has anybody against them, they run the entire internet with undoubtedly little issue. They set the times for all the people else to follow, so there are no competitors for the market share, but over the last few years there have been multiple new cannabis dispensaries opening up in this town, plus so I need to stay ahead of them. My cannabis dispensary was the first in the city, plus the two of us have a strong, loyal purchaser base, even though I can’t just rest back and rest, that will allow the other people time to catch up! Instead I need to push forward, evolve or perish, as they say, plus I love the idea of a cannabis cafe. I love the idea because I can start little, with a booth in the corner of the cannabis dispensary, plus the group of us can focus on baked goods plus edibles. A line of gourmet cannabis cookies plus chips will be charming to the eye plus hopefully make some wonderful sales! Depending on how that test goes, the two of us can expand into the empty store next door, which has a limited seating area, plus host a real cannabis cafe with a full menu. The locale is big enough that it could also host some bands; if this locale had food plus songs it would be the go-to, must-see cannabis dispensary for the whole town.